Work gets mention in Off Road Business Magazine

PSC Motorsports, the industry leader in performance off-road steering components, was recently featured in the November issue of Off-Road Business Magazine where my work gets a positive mention. Dan Volkens also deserves a mention, this project could not have come together without him.

Believing the off-road consumer to be more Internet savvy than ever, Allen made PSC Motorsports’ online store a top priority. He reports that the site has been a true producer, with more than 750,000 hits and 9,000-plus original URLs in the second month alone. Allen credits Web guru Jeremy Bratcher for deftly converting a white board full of ideas and images into a cyberspace reality.

“The Web site has been our most beneficial marketing tool to date,” says Allen. “Our objective is not to only have an online store, but an informative Web site that helps drive sales. We calculate that nearly 90% of our customers have been to our Web site before making (purchasing) contact with us through the site or the telephone.”

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